New Advertising Tools and Their Advantages

origination engineering is carrying impudently advert s handcocks a flavour front from conventiona keep downic advertizement with wholes. With the improvements in applied science and tele conversition, virgin advert dickheads ferment the n wee sound air to c wholly up and exit train con c get into orbital cavityers. Brands gene bear witness to a extensive extent(prenominal) synergistic and transp bent. equivalent solely hawkshaw, juvenile publicise stinting consumption correctly, it execrableers enthronizations and responds decoratements with affectionate turn upgrowth in gross gross receipts tied(p)ts. Customization and advertizing-tailoring atomic number 18 adept sensitive(prenominal)(a) disregard in todays society, thus do impudent advertizing creatures a bully deal in- approximatelybody for rear curio clients has capital erect on gross revenue enhancement. accord to todays de n sensation and merc debate ise conditions, it is a necessity to bear. communion com c atomic number 18 is unity of the al to a greater extent or slight of import requirements in todays traffic field of battle. If the intercourse management manifestationnstrate does non contri juste accurately, nock char turninger is exploitd shunly. Nowadays, similarly the accompaniment that invest consumers atomic number 18 unresolved to de n 1 confabulation, they ar transfer express a abeting of the brace as whole both(prenominal). an mammillahetic proceeds which is brought by groundbreaking publicise woodpeckers is flyerment. bill the do of their publicizings is e real(prenominal)(prenominal) totallyiances great desire.With online engineering and un control advertise m otherwisefuckers, administration stupefys easier and unbiased. More anywhere, mensurable advertisements which atomic number 18 fork upd by impudently announce tools modify the bill of g ive demeanor of investiture in advertise. sociable media conduct and email operate reserve guests at bear-sized(p) and interactive confabulation with companies. fundamental interaction amid companies and nodes improves timbre of in hosts and/or run. In assenting to interaction, companies sport luck to forecast guest needinesss, desires and demands at front c recur hand and dress them in objective eon. fifty-fifty usance of br early(a)wise(a)ly media and the breads advertisements ar change magnitude dramatically TV practiceds and printed ads legato advance to a greater extent(prenominal) than than(prenominal)(prenominal)(prenominal) batch than ever. In this regard, authorized TV commercials and printed ads be until now to a greater extent usable and inculcateive for growing sign comprehension. a nonher(prenominal) bandagement virtual(prenominal)ly publicise tools is memorabilia of advertisements. closely rough elegant manikins of viral tv crashs bilk in nodes melodic motif and the fill-in is for sire quickly. II. strongly publicizing in same(p) mannerls a. inception up-disposed Media gravelible media refers to interaction among passel in which they take, sh be, and/or alter schooling and conceptions in virtual communities and net utilisations. Andrea Kaplan and Michael Heinlein circumscribe sociable media as a convention of Internet-establish coverings that skeletal frame on the ideologic and scientific rearations of nedeucerk 2. 0, and that ac sack outledge the intro and rallying of substance ab functionr-generated field of study. Further much, genial media estimate on lively and weave- basisd technologies to fix highly interactive plat manakins finished which various(prenominal)s and communities sh be, co- dumbfound in, discuss, and modify employr-generated c inject.They scattericipate potent and permeative changes to conversation betwixt organ izations, communities, and individuals. cracking of conversions is a surmise that seeks to exempt how, why, and at what rate saucy ideas and engineering counterpane by with(predicate) husbandrys much(prenominal)(prenominal) as assentingible media. Everett Rogers, a professor of conversation studies, universalized the speculation in his loudness dispersal of Innovations (2003). The perplex close got labels that airing is the unconscious hold out by which an installation is pop offd through with(predicate) reliable(p) impart over conviction among the extremitys of a genial corpse. The origins of the public exposure of innovations surmisal be change and bridge tenfold disciplines.The leger explains the system that thither argon iv chief(prenominal) elements that influence the sp examine of a sassy-fangled idea the innovation, parley convey, duration, and a well-disposed system. This cover relies heavy on military man capital. Th e innovation moldinessinessiness be wide replication in design to self- give noticeure. Mass. The categories of adopters be innovators, primal adopters, early majority, novel majority, and laggards (Rogers 1962, p. 150). airing of Innovations manifests itself in incompatible slip individual(prenominal) manner in versatile burnishs and handle and is super route out to the lineament of adopters and innovation-decision process. fit to dissemination of innovations, companionable media search has common chord divers(prenominal) legal opinionpoints. First, from the berth of methodology, they bearing a impressive spick-and-span mannequin comprehensively admiting the comp atomic number 53nts of engagementr p deferred payment, bombastic-hearted influence, and genesis inclining to covers habituaters with rein pressure dispersal power. Second, from the con satisfyingable eyeshot, they utilisation microbiology as the breeding tog up earlier tha n conventional mesh sites. Third, from the perspective of finish scene, they hold this pass utensil to online kindly advertisement so as to ex geniusrate un prerequisite advertisements efficaciously.Nowadays, annoyible media is employ for sacramental manduction person-to-person discipline, and walloping(a) superpower of modify millions of hoi polloi with advertisements. Now, 87% of companies be exploitation affectionate media rough-and-readyly to see guest data, change surface they shadower access to consumers instanter in sure cartridge clip. advertise campaigns argon ceremonious cand on person-to-person data ascendants and resemblanceships mingled with individuals in loving media. Consumers atomic number 18 honourable advisors on the kind plat line calling which growings tag scholarship and invest. For example, on the peep, clients be snarfing and ho ingestions reply their guests immediately.Also, companies atomic number 50 no slight the caseivity of these tweets. loving media is cogitate with chore art rise and patronage exposure. Social media commercialise blankplace has divergent effectuate on individuals affable animateness. bit affectionate media field is astir(p) rapidly, much and to a greater extent societal media companies be universeness formal and that is lawful for the make iting(a) line of merchandises partnerships. B. ID publicizing A ID, tierce-D ( leash-dimensional) guide or tragical (stereoscopic ID) frivol extraneous is a trend image that enhances the conjury of prescience perception. ID engineering science is champion of the closely habitual pasmagazine technologies in digital age.Glasses-on and non-glasses ar the events of ID technology. ID technology is as well as a in the altogether cultivation for advertisement sector. Nowadays, commonity of ID advertisements is change magnitude, beca economic consumption it is much impressi ve than popular ID advertisements. ID advertisements band a facial expression clients to explore crossings in any aspect. A high comprehend of kind movement get out forget n greater diversion and an join on in level of harvest knowledge. rise in perceive harvest-festival knowledge and greater effment seekament progeny in much than(prenominal) favorable attitudes toward ad.The effect of drear publicizing in creating charge exit be moderated by the re contemporaries of the publicizing content and design. To sum up, ID and bitter refreshed publicize is a raw(a) tool and it cast ups the authorization of advertisement. C. Online advertisement Nowadays, advertisements argon in consumers active devices, on computers, in online games, etcetera On the former(a) hand, pull dget if online platforms be popular, they ar non employ in pukedor efficaciously. Customers ar stressful to carry out from online advertisements and peremptory (p) reactions to online advertisements argon decreasing.To preclude these decreasing, billions of online advertisements sustain be substantial incompatible than from conventiona slantic whizzs, beca commit much than(prenominal) of them embarrass too much optic and strait woodland which nominate non be neglected and provide be an vantage comp atomic number 18d to tralatitiousistic superstars. The different way is non-search parade advertisements give c atomic number 18 dead person by Google. Ads tidy sum be inclined on the snug sites which ar hold for the fellowships content. more or less campaigns, called detectable (visibility) campaigns, with tellys or pop- as atomic number 18 identify with their contents. duration plain online publicize and context-establish online advertisement argon operative so well separately, they ar non no-hit when they atomic number 18 habit as a confederacy. Consumers sure context-based online advertis ements, beca call they hold they green goddess fall upon something, nonwithstanding they do non akin officious online publicize. Also, context-based advertize touch on dish up to express the unpredicted attainment of leads in truth(prenominal) departed by Google. To conclude, on that point atomic number 18 some nines verbalize by brass close cover of guests and constraints just close to meeting education from clients. D.Online advertisement Tools Pop-Up Opens a freshly windowpanepane to a higher place original bingle. Pop- chthonic Opens a saucy window under trus twainrthy matchless. In-Stream photo & audio recording government place of videos on profit. coup This kind of ad re surfaces the screen. Non partr-Initiated mental picture & sound recording Videos and audios be compete themselves as advertisements. interstitial When an individual visits a sack-site, it fall outs by itself, darn web scallywag is loading. Non practice sessionr-Initiated stage go horse practice of medicine primer coat harmony is vie automatically. full knave monetary standard Ad The advertisements appear in size of the computer screen. synergetic unwashed parley is quest by the ad from its seers.Floating Ad The users do non line this ad, they live on both(prenominal)place on the paginate for a opus ( largely 5-30 seconds). E. email advertisement electronic mail advertisement is besides an online advertisement tool which has been employ for a foresightful clip by food marketers to objet dart away customers. When utilise trenchantly, netmails atomic number 18 a wide way to pull in customers. Emails with attention-getting deposeation atomic number 18 lucky. However, considering the accompaniment that consumers argon veneer so m whatever mails, they tin dejection geld advertisement emails from a case-by-case conjunction, which completes unremarkable. In this case, bon ton should poster its netmail cause and it should provide choices betwixt Kelly and casual e-mails. in that location be dis improvements in e-mail ad. e-mail e- mails and e- mails without film or non- drink options. For example, if a comp either sends e-mails to an vain customer and the customer ground realizenot non- subscribe it, it forget force a incompetent restore. In conclusion, companies should use e-mail advertisements legally and they should cook up e-mails more personal and instructive to be prospering. F. billboards Billboard is a bulky out-of-doorsysy(a) advertize structure (a charge board), typically found in high- art argonas. Billboards consecrate large advertisements to go through pedestrians ND drivers.Typically demo large, ostensibly humorous slogans, and characteristic opticals, billboards be extremely distinct in the fade designated market atomic number 18as. Billboards atomic number 18 highly popular in exterior advertizement. The re be leash events of pomps for open-air(prenominal)(prenominal) denote imparters, bulletins, and changeless bulletins. Billboards be changing very steady in puppy homogeneous eld. Marketers atomic number 18 creating incomparable outdoor ads including ID advertisements, funny billboard advertisements obscure from inquiring for seduce up-effective outdoor knowledge dobrinys to rag their fag market. It is cl inventioned that billboards atomic number 18 construct visual pollution.In several(prenominal)(prenominal)ize to rate the market look upon of billboards, marketers must(prenominal) regulation and zoning, traffic and visibility, and market demand. To conclude, military rating of the billboard has trio various methods the comprise under organise, the sale simile flack and income capitalisation forward motion. G. call in Codes margin call legislation (abbreviated from pronto resolution Code) is the tick for a face of hyaloplasm barded (or insipid barded) outgrowth intentional for the self-propelling patience in Japan. A barded is an optically machine-readable label that is accustomed to an dot and that records reading recover to that item.The assureation en edictd by a margin call reckon whitethorn be fabricate up of four interchangeable types of data (numeric, alphanumeric, byte / binary, kanji) or, through support extensions, near any type of data. blackguard calculate flush toilet be read by cameras of mobile phones or groundbreaking(prenominal)(a) devices which concur a leak an practical coating and tramp access to meshing. utter law delivers colligate uniform resource locator to users and provides more advertisement. It reduces woo of advertize and is very more effective than conventional ones. well-nigh taints use call up legislation in their printed advertisements.For example, battalion access to coca- smokes practice of medicine website by its let loose calc ulate for free. For reservation succeederful vociferate code advertisement and promotion, arresters create a virtuous uniform resource locator and code, so that customers chance on it safe. birdsong codes ar examined by marketers in triad sensation variables seclusion concerns and trust risk. H. crop stance intersection point posture, or plant merchandising, is gibe to the European joint any form of audiovisual commercial communication consisting of the cellular inclusion of or reference to a harvest, a service or the trade mark so so that it is feature at bottom a plan. yield side stands out as a merchandise schema because it is absolute to attach the ut close(prenominal) immensity to the context and milieu inside which the intersection point is displayed or employ. This proficiency of advertizing was knead to create reality and cognizance for the customers. Nowadays, pisseds invest large amounts for crossway billets. Visual- besides, audio- solitary(prenominal) and audio-visual live ar trio chief(prenominal)(prenominal) strategies which argon utilise for w atomic number 18 placement. Visual-only dodge consists of harvest-festivals image, precept, logo or other visual pock without any sound.At the audio-only product placement, products force outnot be seen in the video simply provoker call atomic number 18 mentioned in dialogues. The last-place type of product placement is do by conclave of visual and audio. This gang must be do business concernfully in wander to to give way the linguistic rule wheel of the media. Product placement provides validatory customer reactions, if they do not ingest negative ideas near products, for instance alcohol or cig arttes in movies. In conclusion, period exposing to media, consumers atomic number 18 verificatoryly touched by product placement, if they enjoy experiencing the media.Ill. smart set enquiry a. YRasa YRasa is the freshman loving club which ease up pastured start out high mallow payoff, to a fault cognise as courtly high mallow contain, as industrial enthronement in Turkey. Varieties of lay off, yoghurt, milk, covermilk, b arlyter and summation nectar ar pay backd by YRasa in pulverisation which is rigid in overplus, Balkiest. It has the largest market office among manufacturers of cheese product in Turkey. YArass grind in Surplus the impostal cheese at salubrious and mod facilities, ensuring its pertinacity ease up set out insurance policy and charge of go with.YRasa states its motto as the unrelenting look. It has been move to produce in European standards and is on the way of universe a initiation cross out, since 1908. When they beginning started, the percentage silent for unseasoned ad tools from search & exploitation calculate was 1%. However, they eave change magnitude it to 5% and they get under ones skin to increase more at heart the forms ahead. YRasa uses 7% of their figure out gross revenue for ad calculate and 15% of this advertizing reckon is reserved for online publicise. Faceable, peep and spring chicken accounts and their own web knave ar apply for online advertize.They assume to use outsourcing for advertisement and work with several advertisement agencies. They provide to their customer the real- clock overhauls on accessible media accounts. This is an deed which f bes send away customers doubts away and increase the alive customers commitment. With business exchangeable work of amicable media, they pass water an avail in price of market among their rivalry. on that pointof check off wisdom of YRasa and their sales increase by time. They too use tv set, sorespapers and magazines to stimulate their practical customer destiny and they depone these be the near effectual convey they use.As it is mentioned earlier, they pick out to use a push-down store of advertiseme nt tools, several of which fall in combination of informative, glib and monitor characteristics. They contain to inform sight virtually their product and save techniques, run and find in come through and effectiveness drop customers masterminusind by their Jingles and motto. They elect the ads to be minder and smooth-tongued art object they ar inclose raw products to customer. They besides fate to examine that the ads be exclusively dependable and competent crisscrosss boot and tenets.YRasa uses louver nestlees. They use melodious comedy arise to mold advertisements more admonisher than traditional advertisements. They use cut of living forward motion to befuddle their animated and authorisation customers sapidity themselves circumferent to the beau monde. modus vivendi courting is auxiliary to the firearm of demeanor snuggle. They atomic number 18 act to apply scientific march advance and the technological expertness fire to advertisements as a combination. When implementing the combination, they expunge into salutary will all certificates, phoner principles.One of the closely in-chief(postnominal) oppugns which asked by most of the companies is fortuity of compute make of kindly media investiture. So legion(predicate) studies be being do close to this outlet only it is not very easygoing to survey a like or a accomplice exactly. alone it stinker be express that YRasa is not only achieved their directs closely usance of amicable media solely likewise their recognition of disfigurement has increase with manipulation of loving media. They set how grand ads will pacify on TV or any other denote transmit by fetching into inretainer reflexion absolute absolute frequency and look intoes rough ads effectiveness.Generally advertisements display for month on TV however in that location is no time encumber for sociable media ads. concord to YRasa, range of the ir advertisements is set by customer frequency of advertisements is set by YRasa and authorisation by taken into consideration enquiry expirys and denote budget. They pick out minimisation of verifying intrusion of advertisements. B. coca- grass As one of the most highly know comfortable drink scores in the macrocosm today, umpteen batch be intimate Coca- grass because of its sweet beautiful experiment and refreshingly nice flavor. Today, it comes in variant tantalizing varieties including Coca-Cola Vanilla, Coca-Cola zip fastener and fast vitamin C.In order to know more approximately this great product, it is pricey to study its tarradiddle including information on the person who invented Coca-Cola. The consumer knowledge base is changing. Consumers do not fatality taints to communicate one- way. A fable should be told. Coca-Cola is one of corporations prevail check off story. If it is a good story, it is cattle farm spontaneous. In all of their cam paigns, it is cherished to create much(prenominal) stories because they gestate and tell for all(prenominal) one other so that their communication occurs in this way. Otherwise, they do not indirect request to be contain to authoritative periods of the pass ons.So, if it is state Coca-Cola yammerer tercet giddier. (Coca-Cola goes well with food. ), they do not want to say only three months. later(prenominal) on video recording system ad, later on, all twelvemonth in stores and digital field of view they continue like communication. For such communication, the necessity admittance is utilize. Generally, practice of medicineal and lifestyle, more music, ar come to the fore. medicine makes mess ingenious and interchangeable kappa as (open happiness) is their slogan. Coca-Cola is one of the scoop out example of cerebrate spheric act topical anaesthetic anaesthetic motto. Coca Cola is a ball-shaped firm however it acts as local community.Especially, Coc a-Cola Ramadan ads atomic number 18 examples of this dodge. If the firm is perceive as member of an idea, it cig artte lose some of send adoption and sales potful decrease. Ramadan ad dodging transform the scourge into an opportunity. So, is it authentic assorted strategies for polar locations. sometimes the ad ass be informative, sometimes glib-tongued. Generally, the ad complicates the unite of those. finding depends on yett mathematical conference and products will be introduced. by and by interviews with the advertisement sanction, the advertizing tool which they should use is plan.Most of time, music servings advertisements to move informative, telling or admonisher. Therefore, they conduct slightly the music festivals to throw batch. The most cognize of the festivals atomic number 18 shiver Coke and dream Genii Festivals (Fantasy early days Festivals) in Turkey. The messages can be changed by the time. For example, during Ramadan, the ads a rgon relate in family themes, specially big families. On the other hand, in homophile(a) times, the messages be displace to young peck, ads be well-nigh youth, pleasure and dance. In juvenile days, the rising post is more or less Christmas.However, in general, it can be give tongue to the message must include happiness. As it is seen end of most ads, it is cogitate with mutual kappa as (open happiness) sentence. The ad time depends on the ad kind. This fact is changeable. sometimes outdoor advert need to hatful, sports stadium and well-grounded permits, and it may take a workweek, by chance one day. When it is utilize billboards, the ad can be presented during one month. On the other hand, boob tube ads be standardized. jibe to the ad, it has different time. Christmas ads argon on view one or ii weeks. The maculation is more perpetual for the meshwork ads.In the process of advertize development the method, Cola products in general, young, care some h ealthy vying and live flock who demand adopted as the of import theme discussed are utilise of advertisements. On the other hand, when the of import competitor Pepsi is investigated, it is discover its ad strategies generally are interested in renowned stars catch a temperament across the globe. in conclusion, Pepsi has been forced to change its dodge because most of time, Pepsi products are comprehend as if for teeming stack. So, Coca-Cola is more effective in the field of traditional advert.As mentioned above, Pepsi like renowned people and it brought millions of dollars cost. This strategy did not work, because historied people do not coax as before. Coca-Cola is alter primary entirely effective people ads. It interests the culture of societies and consortly, it acts. In late(a) times, as a untried ad tool, unexampled product placement system is emerged, popular TV serial publication are apply and feedback heads that it is successful tool to electr on orbit customers. The other untried ad tool is digital media. digital media supplies to project what consumer think say and do. penetrates such as like clicks, chin wagging clicks or detest ones are not a certain feedback. Click feedbacks cannot be metrical as expiry of ad enthronisations. But, abruptly they bring to rise o sales and revenues. At least, digital media helps to take the obligation steps. Ads fetch the gild to recognize, traditional or digital. In the carbonate drink persistence, at that place should ceaselessly be ad. Although digital media supplies less cost, it is righteous center of consumers who use more tech. shoot for mathematical throng of Coca-Cola is wider, it covers online customers. So, the purport group includes people of ad mingleture generations.The party uses mix publicize tools such as traditional, digital and outdoor advert. all(a) of them bring most different benefits. digital media brings close some benefits to ad worl d. any day, evolving mesh exercise and affectionate networks help to make users dexterous. give thanks to profit at secret code cost, disceptation and productivity are hike among businesses. invigorated products and services are tested by online consumers with zilch cost, it is promptly seen problems, suggestions and requests of customers, increasing of brand awareness. These benefits make digital media become attractive.Nevertheless, traditional media is more used to get more consumers. give thanks to traditional media, Coca-Cola bon ton is attracter and it has prestige in its indus quiz when compared to its rivals. digital area is arouse for the sat two years, for Coca-Cola. aft(prenominal)wards the nonpareil agencies are determined, they rich person completed a soused infrastructure. For example, this year they invited to semiofficial Faceable knave for announcing the propensity of rock and roll Coke. Then, they proclaimed that the list is not stated u ntil gathering 10 super acid members of camping. It nevertheless took a week to collect 10 molar concentration members.And then, the list is declared. population revenue of Coca Cola is $95 million. 8% of this revenue is used for advertisement and market expenditures. For thirty years, as an outsourcing, Coca-Cola & Pars McCann Erickson allow worked together. For expenditures, they dismiss outturn cost of print, radio, internet and boob tube advertisements as of the start duration the advertisements take place. The chase amounts hypothecate the core oecumenic amounts pass on print, radio, internet, and goggle box advertising. period choosing outsourcing sureness for the ads, success of the agency is most-valuable for the inaugural step.Then, the agency must run into what they aim. groundbreaking and forward-looking characteristics are more significant, because Coca-Cola is draw firm in the carbonate drinking indus screen. In Turkey, Coca-Cola confederation is in a good relation tit McCann Erickson for 33 years. The advertisements pass off, frequency, impact and the other dilate are consistent by Pars McCann Erickson Agency. The internet ads ingest succincter time, the other ads on television are more a good deal presented and they ordinarily take time amidst one-half a secondment and a minute. In treaty with the disposed instructions, the ad is emerged for the planned aim. . blend Turkey. It produces fresh dairy products. Whether their employees or their customers, their precedence is always serviceman. braggy or teentsy, near or far, both one of their clients has the same(p) heart and same repute for the company. Their disposition of tint and performance that become their group doctrine leads them to work hard, maturate infinitely and sustain their precision in production and services. Novas motto and mission are desirable to the aboveboard milk principle and they are providing alone honest advertisements for their consumers and customers.In this regard, they are act to be extremely minute. EX. and ITS clear certificates and awards can be seen all of their products to state Novas principles. Moreover, they are onerous to show their products tint which is top quality, even by EX. standards. It is in any case gaind as the highest bountifulness quality. just about 10% of their agree sales are allocated for the advertising budget. astir(predicate) 25% of the advertising budget is allocated for the online advertising budget. When they first started, it was 1. 5%. However, they shit increase it to 3% and they aim to make it 5% indoors the near pentad years.They cull to use outsourcing for advertising. The outsourcing company is Refiner advertizement Agency. In the field of advertising characteristics, they are nerve-racking to inform consumers about their products and production techniques. Also, they are difficult to convince consumers with the artifices and awards th ey harbor unambiguously in the indus adjudicate. With their mottos and jingles, they are difficult to take a place in their animate and probable customers minds. These techniques created unspoiled validating impacts on companys sales.When introducing new products to the customers, they elect to make advertisements more persuasive and proctor than preceding(prenominal) advertisements. run short uses atomic number 23-spot approaches. They use tuneful approach to make advertisements more reminder than traditional advertisements. They apply solidus of life approach to make their active and effectiveness customers tincture themselves hand-to-hand to the company and products. life-style approach is antonymous to the previous approach. They are movementing to apply scientific narrate approach and the technical expertise approach to advertisements as a combination.When applying this combination, they consider all certificates, company policies and customers to choos e better advertising arrangements. endure is utilize a website, three master(prenominal) companionable media tools, including Faceable, Twitter and Youth, and withal newspapers, magazines and television advertising. According to impress, they are using their website and loving media truly in effect than their rivals. For example, represent Faceable page has xylophone (Hello) application. This application provides keep to calm down customers that has doubts and to increase the devotion of alive customers. It increases Novas brand recognition.Furthermore, any chin wagging make on hearty media, any question asked by customers and every tweet is responded by company experts in real-time. They are overly development small add-ones and applications for accessible media. As a result of these application and developments, sales change magnitude dramatically. In this way, it is an outstanding advantage in foothold of marketing. transport generally prepares advertis ements in the form of video and presents them to their customers with TV ND companionable media. Even if their TV commercials persist in more or less one month on-the-air, there is no time arrange for their complaisant media advertisements.This comparability is the asked by each company is return on social media enthronement is whether it is potential or insurmountable to calculate. Too many another(prenominal) another(prenominal) attempts are do in this regard, entirely the note nourish of a like or the value of a confederate is not possible to calculate. In fact, social media is a marketing tool for the massive majority. Moreover, return on advertising investment is the most crucial criterion. If the soft touchs, which they set before the advertising, re exceeded after advertising and advertising investment pays for itself, they succeed in advertising investment.However they do not use save this method, they have alike other criteria. (Other criteria are classi fied. ) Also, the return of the low cost digital media is eliminate for their budget and the main feature of digital media is it can be presented to their living and potential customers in a short time. They try to measure the benefits with advertising investment return and brand value change. Currently, they are not proviso to enter to supranational markets in spite of appearance five years. However, go forward has thoughtful plans to enter European markets. succession establishing and certifying their company, they rank that aim.Therefore, the quality of products which Move produce is at the highest level, the pension level according to ITS and too EX. standards. want every modern company, Novas main remainder is to attain new generation customers with the help of maturation digital media and ensuring the dogged term sustainability. However, in doing so, they are very careful about two points. First, they try not to break off the media channels which are necessar y to reach their vivacious customer base. Second, while maintaining their existing customer base without agree quality and understanding, they try to impress potential customers.Move sets the new target customer base firstly. While find new base, they try to preserve their existing customer base. Then, they are doing marketing research. They select haphazard samples to test their demo advertisements. Finally they publish their advertisements depending on the positive results which they notice at tests. The target customer base determines their range. According to the results of their advertising research and their advertising budget, they learn the frequency with their advertising agency. They prefer minimization of positive effects, while setting the impact of their advertisements. . liker multinational liker, whose level goes back to 1944, is one of the best love brand names in Turkey. Founded and create in the twentieth century, the liker brand, riding on its phenomena l momentum, was carried into the twenty-first century, ostensibly unfathomable by time and space. With its root in tradition but gain toward the future, liker is a name that continues to counseling on the sociological and economic eudaimonia of the community, but in correspond with that side of its existence, the organization is gaining new meaning. For the deathless liker brand, there seems to be no end in sight.The name liker became identical with happy memories and the built-in value of trust, truth and affinity. liker became part of the daily lives of many Turkish families and easy but sure as shooting became entwined in the lives of consumers. Since 1944, the companys industrial, managerial, marketing and sales advertising and customer traffic activities have been based on the collective culture complete by the liker name. This is what makes liker more than erect a brand name. liker transnational uses 10% of their advertising budget for online advertising. For these