Armellini Ice Cream and Caf Chain Essay Example | Topics and Well Written Essays - 1250 words

Armellini Ice Cream and Caf Chain - endeavor ExampleThe managers, who kept to the system and ensured that it worked, were rewarded and those who failed to meet the expectations were sacked. Creativity was not encouraged during Alessios stewardship. After his retirement, Helen Patterson, an Australian instruction consultant was brought in as CEO. Helen is following the bounded rationality model of decision devising as she firmly believes in the principle of management by objectives which need to be achieved within the given constraints through empowered managers. Bounded rationality takes into consideration the real decision making constraints which confront managers (handbook). rough-and-ready decision making is an essential part of managerial leadership to achieve desired objectives and optimal transaction outcome. She has set targets for the expected results of the various outlets of Armellini Ice Cream and Caf chain. Helen has considerably empowered the managers of various o utlets in the management of the outlets and creating regional boards to boost their efforts, but their human resource policy and recruitment need to be whetted by the head office. While inspections were still carried out, they became more of an exercise to look at the progress rather than a checklist inspection. She has also broadened her objectives to include franchising as a means of expanding the business. Helens management style is very applicable in the contemporary environment because the market has become more complex and highly competitive in the contemporary environment of fast advancing technology and rapid globalization. Wilson and Gilligan (2003) have asserted, marketing is increasingly cosmos conceptualized as an organizational philosophy or an approach to doing business (Wilson and Gilligan, 2003, p4).