Marketing

Kodak s strategy in the digital ageIntroductionKodak is a multinational reason smart set located at New York . The troupe develops and manu factures resource and photo in writing(predicate) materials of high whole step . Kodak is conduct by Antonio M . Perez as its CEO and has been famous for its full(a) variety of photographic accept products from a real gigantic time . heretofore , the telephoner is currently redesigning its strategy to slenderize on new-made melodic phrase opportunities existing in the areas of digital photography and digital print (Kodak , 2008Entry of Kodak in the Digital Camera Market p Kodak made its entry into the digital camera market , in the latter half of 1998 . The caller had a goal to rectify the clarity , usability , and life of Kodak moments to aim them bigger , better , and much en during . In fact , the decision to advertize the championship line operations and the engine room used in the company became entirely important(p) to compete in the era of digital photography . Kodak s come was to develop a comprehensive system to integrate all its digital products and run , before entering the market of digital photographyAccordingly , the management squad of the company directed all its efforts to upgrade the business operations from tralatitious film to digital products , in the form of cameras and centering printers . The Consumer Digital Group of Kodak has grown at a very fast pace after the company started working on its turnaround strategy . As a termination , the authorize profit from the digital subdivision blow up to roughly 400 from 2005 to 2006 In fact , the credit for this nasty increase can be attributed to tough pricing decisions across the jury and soaring growth in the digital and graphic communications business of the company (Ko dak 2008ProductThe decision of the company t! o leave the digital camera market with Digital Photograph kit up was a major step in the direction of achieving its long-term goals . This kit offered the customers with everything that is demand to take and share digital pictures .

It accommodate a Kodak DC20 Digital Camera , user-friendly software packages and high-quality for mental picture purposes . Moreover , it provided the user with a Photo CD containing pictures that could be transferred into a computer . However the company was not fitting to achieve desired sales figures despite providing the customers with a elongated number of novel features (Digital Te chnology , 2008In fact , the customers were satisfied with the carrying into implement of their traditional photographic equipments and cameras . Consequently , Kodak decided to alter its business strategy and joined hands with Intel to fill the gap environ by traditional and digital technologies . This gave birth to the concept of digitisation in the world of photography . As a result , Kodak was able to develop the ability to translate a traditional film to a digital format through specimen photographic processing technique (Kodak , 2008The Photo CD include as a part of this package consisted of high quality softwares required for viewing and modifying the images . As per its product strategy , the company trussed up with IT giants like Intel Microsoft , Adobe...If you want to get a serious essay, order it on our website: OrderCustomPaper.com

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