APPLE INCORPORATED Essay Example | Topics and Well Written Essays - 3000 words

APPLE INCORPORATED - Essay ExampleLiquidity Ratio Initially, the liquid balance for Apple needs to be evaluated. This ratio determines the companions capacity to pay short debts2 The formula for calculating the liquidity ratio is current assets divided by current liabilities. 2010 (in USD) (numbers in thousands) 2009 (in USD) (numbers in thousands) Current Assets 43,927,000 31,555,000 Current Liabilities 23,795,000 11,506,000 Liquidity Ratio 1.84 2.74 Working Capital 20,132,000 20,049,000 In the above table, running(a) corking has also been calculated which has been obtained by subtracting current assets by current liabilities. The table depicts that Apple Inc has positive working capital and this shows that Apple has the capability to pay their debts3 Debt-to- justness Ratio 2010 (in USD) (numbers in thousands) 2009 (in USD) (numbers in thousands) Total Liabilities 32,076,000 15,861,000 Shareholders Equity 54,666,000 31,640,000 Debt to Equity Ratio 0.58 0.50 When there is las t debt to equity ratio, it generally indicates high amount of debt utilised by the company in order to finance its operation. It is evident from the above result that Apple has low debt to equity ratio and thereby its assets are financed by means of shareholders equity instead of long term debts4 Net cyberspace delimitation Ratio 2010 (September) (in USD) (numbers in thousands) 2009 (September) (in USD) (numbers in thousands) Net Income 14,013,000 8,235,000 Net Sales 65,225,000 42,905,000 Net profit Margin Ratio 21% 19% A strong net profit margin is one mover that can effectively control the cost of the organisation and show the operational efficiency. It has been found that there has been substantive improvement in the net profit margin ratio of Apple in comparison... The intention of this understand is Apple Inc that was previously known as Apple Computers. It is a multinational corporation with its headquarters in United States of America. The main business of the company ha s been to market and create consumer electronics, personal computers and to market consumer electronics. The company has quadruple main divisions in which the company operates. It had been reorganised in the year 1988 as Apple USA, Apple europium along with Apple Pacific and Apple Products. The various strategic business units of the company are man-portable digital music players, media devices, peripherals, third-party digital contents as well as applications. Its numerous products and services inhabit of Macintosh Computers, iPads, iPhones, iPod, Apple, Xserve and Apple TV, service as well as support systems. It can be verbalise that Apple Inc has been capable of achieving great success since last few years because of the methods and the procedures used for marketing its products. In addition to these, the companys strategy also consist of expansion of its distribution channels so that it can reach more and more number of customers effectively and therefore provide the custom ers with goods which are of high quality and also offer after-sales services to them. Apple Inc. received great success from numerous products much(prenominal) as iPhones, iPods as well as iTunes. The communication strategy followed by the company is quite simple, clear, expert and sober. It makes use of TV advertisements, prints advertisements as well as online advertisements in order to lure the customers